The Generation S02

In the second season of A nemZedék (aka. The Generation), Gen Zs not only talk about advertising, but they also create their own campaign for a product from a major brand.

They bring their creative ideas to life with the help of professionals, while confronting the challenges and limitations of the advertising industry. The season offers an exciting, honest, and inspiring insight into the creative mindset of this generation.

A comprehensive analytical research has also been prepared for the series which you can download here for free.